Google Maps allows businesses to present their own 360°immersive and fully navigable imagery. With the help of a Google Trusted Photographer, any business with a physical location can increase their online visibility and engagement with potential and existing customers.
Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant).
- When searching for businesses, consumers use mapping products 44% of the time.
- On average, 41% of these place searches result in an on-site visit.
- Listings with photos and a virtual tour are twice as likely to generate interest.
- Click Here to download the research study overview